ESAME DI STATO DI LICEO LINGUISTICO - 2002
Tema di: LINGUA STRANIERA
TESTO DI ATTUALITA' - LINGUA INGLESE
(comprensione e produzione in lingua straniera)
It has become a familiar refrain the last decade: This is the year for
interactive television. It has not happened, but media and technology
companies say 2002 may be it. Really.
Cable companies, satellite television services, media conglomerates and
Microsoft Corp. have all made interactive television a key part of their
strategic visions. They are pouring billions into a flurry of deals.
In recent weeks, Vivendi Universal SA put $1.5 billion into EchoStar
Communications Co., an investment that will allow Vivendi to introduce its
interactive television software to EchoStar subscribers. Microsoft, continuing
its forays into the digital entertainment world, backed Comcast Corp.'s $47
billion bid to buy AT&T Corp.'s cable unit, hoping to gain access to 23
million television households.
The big problem seems to be that viewers in the United States are slow joining
So far, Americans remain largely apathetic about interactive TV, and not many
even understand quite what it is.
In the United States, interactive television - a catch-all term broadly used
to describe everything from video-on-demand to digital video recorders to
television commerce - has been driven more by corporate competition than by
"Viewers in the U.S: can't even define interactive television, much less
demand it," said Arthur Orduna, vice president for marketing at Canal Plus
Technologies Inc., a U.S. subsidiary of Vivendi Universal that creates
interactive television technology. "No one in the U.S. has ever stood up and
said, 'I want interactive television.' "
Still companies remain optimistic because across the Atlantic interactive
television is already gaining critical mass in Europe, particularly in Britain.
Viewers there can use their televisions to do such things as place bets on
races, change camera angles on sporting events, interact with game shows and
get more. information on what they are watching.
But in the United States, companies have tried since the 1970s to convince
viewers that they want to do more with their televisions than watch. The last
big wave of interactive television experiments came in the early 1990s and
included a much publicized failure in Florida by Time Warner Cable, a unit of
AOL Time Warner Inc.
In part, analysts say, the different response to interactive TV among
Europeans and Americans stems from the relatively higher penetration of
personal computers and Internet access in the United States: Tasks that
Europeans might do on the television, Americans perform on their desktop PCs.
Much as Europe leads the United States in cell-phone use, it has also
developed an 18-month head start in rolling out interactive television, say
analysts, with more than 15 million European television sets already receiving
some type of interactive service. As of the end of 2000, 7.2 percent of
Western European households had access to interactive television service,
according to International Data Corp., a research firm.
In France, horse racing's first year on interactive television generated € 61
million in revenue for Pari Mutuel Urbain, the state-owned wagering service.
In Spain and Italy, viewers regularly check weather before going outside or
British Sky Broadcasting, a satellite television provider, takes in more than
$1 million every week in commissions from television orders through Comcast's
QVC home shopping network.
Britain has interactive content on the widest variety of programs, including
educational documentaries, sports events and reality shows.
This autumn, a popular British Broadcasting Corp. documentary series, "Walking
With Beasts," presented those with the appropriate cable or satellite service
options for either normal or more scientific commentary about the evolution of
the animals shown. Extra facts would appear at the bottom of the screen, which
viewers could explore by pressing buttons on remote control.
Since 1999, soccer fans have been able to watch games by picking from a
variety of camera angles, including "playercams" that follow specific athletes.
"International Herald Tribune", January 2nd, 2002
ANSWER THE FOLLOWING QUESTIONS:
1. What new technology might characterize 2002?
2. What companies are investing in interactive television?
3. What is American viewers' attitude to interactive television?
4. Why is interactive television defined as "a catch-all term"?
5. Quote examples of viewers' use of interactive television.
6. How do Europeans and Americans differ in their response to interactive
television, the Internet and cell-phones?
7. Find a synonym for the term "flurry" and rephrase the sentence.
8. List the technical terminology used in connection with the new technologies
mentioned in the text.
SUMMARIZE the content of the passage.
COMPOSITION: Television, unlike the Internet, has so far been fundamentally
about entertainment. Many of the popular interactive applications in Europe -
like weather reports, shopping and gambling - are ones that the Americans look
for on their computers, rather than their televisions. Referring to the text,
express your opinion about the use of television, the Internet and the
Durata massima della prova: 6 ore.
È consentito l'uso dei dizionari monolingue e bilingue.
Non è consentito lasciare l'Istituto prima che siano trascorse 3 ore dalla
dettatura del tema.
Viale (1045 file)
2-Miriam Gaudio (676 file)
3-Carlo Zacco (394 file)
4-Vincenzo Andraous (354 file)
5-Gianni Peteani (294 file)
6- Giovanni Ghiselli (288 file)
7-Enrico Maranzana (266
8-Piero Torelli (153 file)
9-Luca Manzoni (147 file)
10-Sandro Borzoni (133 file)
11-Maria Concetta Puglisi (117 file)
12-Irma Lanucara (104 file)
13-Gennaro Capodanno (92 file)
14-Elio Fragassi (85 file)
15-Laura Alberico (70 file)
16-Alissa Peron (63 file)
17-Francesco Avolio (59 file
18-Rosalia Di Nardo (54 file)
19-Silvia Sorrentino (47 file)
20-Vittorio Tornar (46 file)
20-Cristina Rocchetto (46 file)
22-Samuele Gaudio (44 file)
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